14/01/2020
Is Your No-Reply Email Address Hindering Your Business?
Using a no-reply email address could be affecting your customer relations and be detrimental to your email marketing efforts.
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09/01/2020
The Voodoo Clipper – Transforming How You Send Links via Gmail
The Voodoo Clipper is a Chrome Extension designed for real estate agents and developers in mind that creates a smart new way of sending links via email, turning them into something much more than just a line of text. Now with one click you can send an attractive, web page link with description & image direct from Gmail.
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08/11/2019
Electronic Signature Apps: No more waiting for signed documents
Do business faster and smarter by approving, delivering and signing documents on almost any device from anywhere in the world using an electronic signature app.
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29/10/2019
Can You See My Screen? The Best Screen Sharing Software in 2019
Screen sharing is an absurdly impressive technology, but it doesn’t always feel that way when you’re fumbling to share the right desktop. Automation app Zapier has tested dozens of screen sharing apps, and here we’ll recommend the best for a variety of use cases — all of which mean you can stop peering over people’s shoulders..
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25/09/2019
Major Victory for Google on the ‘Right to be Forgotten’
Google has won a landmark case on the ‘right to be forgotten’ with the European Court of Justice (ECJ) ruling it will only extend to Europe and not beyond.
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10/09/2019
5 Reasons a good CRM for real estate is a must
CRM – if you’re in sales you’ve probably heard of one, it’s where you store all your contacts, right? And no, your Microsoft Outlook 2010 you have installed on your pc isn’t a CRM. So why is a good CRM vital for a real estate business? If you have no idea, read on. If you a seasoned CRM user, you’re probably better off reading the blog post either side of this one 😉
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30/08/2019
AMP for Email – an interactive mailshot of sorts…
Google’s Accelerated Mobile Pages (AMP) for Email has arrived – a new concept enabling you to create and send highly engaging and interactive emails to subscribers who can click, scroll and complete forms without ever leaving the comfort of their inbox.
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26/07/2019
If You’ve Not Got a Chatbot, Why Not?
Chatbots are becoming an integral part of how successful companies communicate with customers and help turn website visitor numbers into quality leads. But let’s back up a second; what’s a chatbot? You’ve likely talked to a robot already without even knowing it. In this case we’re talking about automated chatbots that send template responses to your visitors.
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24/07/2019
Lead Gen vs brand perception – how ad placement impacts
Imagine this: you’re a Marbella real estate agent and your Google ad is automatically placed on a news article about Doreen and Bill, an elderly couple who have lost their life savings due to an unscrupulous agent in Marbella. Not an association you’d want, correct?
15/07/2019
HubSpot Wins Growth Excellence Leadership Award
HubSpot has been declared one of the ‘top marketing automation solutions on the market’ by research & consulting firm Frost & Sullivan and has been praised for its ability to convert unique visions into actionable business results.
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16/04/2019
Voodoo Marketing Sponsors Vive Le Rock Awards 2019
Voodoo Marketing were proud sponsors of the ‘Best Film’ award category at the Vive Le Rock Awards hosted at London’s O2 Academy in Islington last month.
08/03/2019
Inbound Lead Generation more Effective than Buying Leads?
If you need to fill your pipeline and fill it quickly you may be tempted to simply buy your leads. It may be a less time consuming method compared with using inbound marketing strategies for lead generation but it is proven to be a far less effective way of converting visitors into buyers.
15/08/2018
Google My Business: One of the Most Powerful FREE Online Marketing Tools
Local search is becoming an ever important element of search engine result pages (SERPs) and Google My Business, which plays an important role in boosting rankings for local searches, is a must have for bolstering online presence outside the confinements of a website.
With Google My Business profiles being the most influential factor in local searches, it is important to ensure that your listing is fully optimized and updated on a regular basis.
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14/02/2018
GDPR and What it Means for Email Marketers
European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws.
The new law – The General Data Protection Regulation (GDPR) – aims to bring together local laws in a bid to create a uniform email regulation that is consistent across all EU member states. GDPR is not a directive, it is a legality which will come into immediate effect on May 25th this year and apply to all EU countries.
So what does this mean for email marketers and what impact, if any, will this have on the email industry?
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05/02/2018
Three reasons why you need to start tracking your leads
Property agents and real estate companies will be familiar with lead generation and the positive impact it can have on a business. Many agents are missing the opportunity of turning a property inquiry into a sale because they are not tracking the leads in the...
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24/08/2017
[Comment] 3 Truths about Lead Nurturing
Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main "undisputed truths" about lead nurturing, according...
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24/08/2017
Mobile vs. Desktop Searches Produce Different Rankings Almost 80% of the Time
Mobile vs. desktop searches produce different ranking results almost 80% of the time, reports BrightEdge – one of the leading content performance marketing platforms.
24/08/2017
Over 50% of Search Traffic comes from Smartphones and Tablets
It has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches.
Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.
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