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5 Reasons a good CRM for real estate is a must

CRM for Real Estate

CRM – if you’re in sales you’ve probably heard of one, it’s where you store all your contacts, right? And no, your Microsoft Outlook 2010 you have installed on your pc isn’t a CRM. So why is a good CRM vital for a real estate business? If you have no idea, read on. If you a seasoned CRM user, you’re probably better off reading the blog post either side of this one 😉


Customer Relationship Management (CRM) is software designed to help businesses streamline the marketing and sales process by managing client communications, automating workflows and tracking leads. A good CRM tool, like that offered by HubSpot, will make the whole sales process more unified, enabling you to produce clear, actionable insights that will not only enhance client experience but help grow your business.


We’ve compiled 5 key reasons why you need CRM and how it can benefit your real business… here goes.



1) Automation & Integration

Real estate companies mostly rely on generating leads online and sending automated emails to clients. Yes, walk-ins are still a thing but a vast majority of leads come via your digital marketing channels. As a real estate agent you’ll be juggling meetings with clients and developers, arranging viewings, calls backs and follow ups, keeping your social media active and much much more. You’re busy.


CRM can help! Send new and valuable pieces of information to your client emails on your CRM database. This could be the launch of a new development, monthly newsletters, information on how the Spanish property market is currently performing or even send emails with a more personal touch – such as ‘congratulations on the purchase of your new home’.


There are many apps that can be integrated into you CRM, enabling you to manage and track your leads, files, events and interactions all from one place – helping you to manage your time more efficiently. CRM will do all the hard work for you, giving you time to concentrate on selling houses and growing your business.



2) CRM and Social Media

CRM will help you utilize social media in a productive manner, helping you to manage your social media marketing and help grow your online presence. Social CRM software merges information with your existing CRM to give you an overview of your follower’s online behavior such as content liked, hashtags used and topics they are interacting with. This information will enable you to leverage timely data, produce relevant content and ultimately boost engagement.


Customers that are emotionally connected to a brand are twice as likely to purchase a product or service, and are four times more likely to defend their purchase decisions, according to research conducted by Google and global best practice insights and technology company, CEB.


By opening up conversations and making customers active participants in your brand will show that you value your customers.



3) Use Analytics to Improve your Strategies

CRM software is not just used to store client information in an orderly and timely fashion. It can also act as an advanced reporting tool that real estate agents can use to track performance and adjust their strategies when needed. Most CRM solutions come with a variety of built in report functions, such as profitability and revenue, sales cycle reporting and financial forecasting. Easy access to these metrics can help you improve the sales process.



4) Develop Client Relationships

Developing good, solid relationships with your clients is a key component of a successful real estate agent. There are more ways to contact a company today than ever before; a quick phone call has now been replaced with emails, Facebook Messenger and directly contacting through social media platforms.


CRM helps you easily keep track of who you are meant to be contacting and when – store notes on previous conversations, set notifications to follow up enquiries or schedule to call someone back – this works towards establishing you as a dependable and reliable real estate agency.



5 ) Respond Quicker to Enquiries

The real estate industry is fast paced, with enquires coming through various channels left, right and centre. A CRM system will allow you to immediately respond to online enquiries and there is even software to set up an auto-responder – assuring your customers that you have received their enquiry and will get back to them shortly. Being responsive will go a long way towards developing good client relationships with both new and existing clients.


So there we have it. CRM for real estate should be an integral part of what you do on a daily basis, from lead generation to closing the deal, a good CRM system will make the buying process more manageable for you and will give prospective buyers a better and more reliable experience.


CRM enables you to work smarter, not harder… as property marketing specialists in lead generation for real estate and a HubSpot agency in Spain, we can do the same for your business – contact us today! 

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Kelly Obeney About the author

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