2020 has witnessed a cultural change in the way all retail businesses operate and Real Estate agencies and property developers will have to learn to adapt – Quickly. This will involve utilising new systems and approaches to effectively deal with their clients. A new dawn for...
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The market? Tours and sales are at a standstill, we know that, but are all agents standing still? How are they reacting? As Spain reaches the end of the second week of lockdown we’re keeping a close eye what real estate agencies, property developers or industry “experts” are saying or doing.
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Right about now you’re probably wishing you had a “buy now” or “add to cart” option on your real estate website… but seriously, what to do during this crisis if you own a real estate company or are a property developer in Spain?
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Today, marketers like you are looking for new lead nurturing tactics and technologies that go beyond the limits of email. With the help of powerful marketing automation platforms, savvy marketers are now executing multi-channel lead nurturing strategies. Targeted content – Leads nurtured with targeted content produce...
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The Voodoo Clipper is a Chrome Extension designed for real estate agents and developers in mind that creates a smart new way of sending links via email, turning them into something much more than just a line of text. Now with one click you can send an attractive, web page link with description & image direct from Gmail.
CRM – if you’re in sales you’ve probably heard of one, it’s where you store all your contacts, right? And no, your Microsoft Outlook 2010 you have installed on your pc isn’t a CRM. So why is a good CRM vital for a real estate business? If you have no idea, read on. If you a seasoned CRM user, you’re probably better off reading the blog post either side of this one 😉
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Google’s Accelerated Mobile Pages (AMP) for Email has arrived – a new concept enabling you to create and send highly engaging and interactive emails to subscribers who can click, scroll and complete forms without ever leaving the comfort of their inbox.
With customer referrals and word of mouth being the largest influence on today’s purchase process, the traditional funnel is drastically failing many real estate businesses.
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HubSpot has been declared one of the ‘top marketing automation solutions on the market’ by research & consulting firm Frost & Sullivan and has been praised for its ability to convert unique visions into actionable business results.
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Inbound marketing may be the new buzz-word around town but what does it actually mean and how is it successfully changing the way we attract and engage consumers?
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If you need to fill your pipeline and fill it quickly you may be tempted to simply buy your leads. It may be a less time consuming method compared with using inbound marketing strategies for lead generation but it is proven to be a far less effective way of converting visitors into buyers.
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money.
Don’t know your SEO from your SERPs? Bamboozled by all the web jargon? Here is a simple, no-nonsense, plain English 3 step guide of figuring out if your company is being found on the internet by your customers. Firstly decide on what search engine you want to be found on, the main ones are Bing, Yahoo and Google.
International Social Media consultant and guru Jeff Bullas has composed a very useful self-explanatory list called ‘20 Things You Should Share On Social Media’.The list is a useful ‘prompt’ of things company bosses could and should be sharing as a business on social media.
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