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Google My Business: One of the Most Powerful FREE Online Marketing Tools

Local search is becoming an ever important element of search engine result pages (SERPs) and Google My Business, which plays an important role in boosting rankings for local searches, is a must have for bolstering online presence outside the confinements of a website.

With Google My Business profiles being the most influential factor in local searches, it is important to ensure that your listing is fully optimized and updated on a regular basis.

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GDPR and What it Means for Email Marketers

European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws.

The new law – The General Data Protection Regulation (GDPR) – aims to bring together local laws in a bid to create a uniform email regulation that is consistent across all EU member states. GDPR is not a directive, it is a legality which will come into immediate effect on May 25th this year and apply to all EU countries.

So what does this mean for email marketers and what impact, if any, will this have on the email industry?

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Walkthrough: How to invite LinkedIn connections to Like your Facebook page

invite-Linkedin-connections-to-Like-facebook-PageSetting aside that most of the people who have Liked your Facebook page probably don’t get to see your posts anyway, size still matters – at least to company bosses. Unless your page is about laughing babies or cars or Justin Bieber, building your audience of Likes for a Facebook page can be a little hard work, especially if you’re not prepared to pay Facebook Inc for a get more likes campaign… But those of you in LinkedIn know that once you get rolling, it is eeeasy extending your network of connections. Did you know you can invite your LinkedIn connections who have Facebook profiles to Like your Facebook Page? Of course you didn’t. Here’s how you do it.

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How to… create a snazzy custom URL for your YouTube Channel

Create Custom URL YouTubeEver wondered how to change that nasty YouTube URL which looks something like thisttp://www.youtube.com/channel/ UCITR6uKbPkure5pAbvR_79w to something a little more sexy such as your name?

Despair not, changing it is fast and easy, just how we like it..

As is often the case with these things, it’s easy once you know where to look. OK so here’s how to create a custom URL for your YouTube Channel.

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