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Google Analytics Will Track Data Without Cookies

Google Analytics Will Track Data Without Cookies

Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user...

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Over 50% of Search Traffic comes from Smartphones and Tablets

mobile searchIt has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches.

Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.

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Half of Adults Cannot Identify Ads in Google Search

 

google-adsNearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.

The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.

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Hey Big Spenders! Voodoo Internet Marketing hits €1 million milestone

Voodoo Internet MarketingAs Spain’s leading internet marketing company, we at Voodoo are big spenders, and that’s official! We can reveal that we have surpassed the €1,000,000 milestone spent on Google Advertising.

That may be a drop in the ocean for Google, but it’s a good indication of the level trust our clients have placed on us over these recent difficult times, and a clear sign of success.

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