We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages.
In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take to load…nearly half (47%) said 2 seconds or less!
A total of 40% said they would completely abandon a web page if it took more than three seconds to load, which is quite concerning when competition for online business is so high.