Why it Matters for Your Business After conducting some research about speed to lead, it's clear that the first agent a potential buyer speaks to is the most likely to make a sale. This is particularly important for companies that rely on PPC Ads for leads,...
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When it comes to lead generation, lead follow up is just as important as the initial outreach. A rapid follow up on leads can increase the chances of closing a sale and establishing long-term customer relationships. Here's our top 5 tips for effective lead follow Up: Respond...
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With the release of Apple's iOS 14.5 Update, the data collected from Apple mobile devices will change. Imagine this: You run a successful online store and have a sleek app that makes shopping a breeze. Most of your sales come from paid ads on social media,...
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A surprising property sales boost in Marbella and surrounding areas is taking place in particular for luxury properties. Faced with global lockdowns, travel restrictions and the new normal of home working, buyers are particularly keen to resettle either permanently or to a second home in...
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European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws.
The new law – The General Data Protection Regulation (GDPR) – aims to bring together local laws in a bid to create a uniform email regulation that is consistent across all EU member states. GDPR is not a directive, it is a legality which will come into immediate effect on May 25th this year and apply to all EU countries.
So what does this mean for email marketers and what impact, if any, will this have on the email industry?
Read MoreProperty agents and real estate companies will be familiar with lead generation and the positive impact it can have on a business. Many agents are missing the opportunity of turning a property inquiry into a sale because they are not tracking the leads in the...
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Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main "undisputed truths" about lead nurturing, according...
Read MoreGoogle has now made it possible to target customers with ads directly in their inboxes via Gmail ads.
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Want to stalk your website visitors? Here’s how to do it.
Estate agents occasionally ask us about lead follow-up. They want to know when the best time to follow up a lead is, fearing they might come across as desperate or trying hard sell tactics if they respond too fast. There are three statistics which real estate professionals should know…
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money.