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If You’ve Not Got a Chatbot, Why Not?

Chatbot

Chatbots are becoming an integral part of how successful companies communicate with customers and help turn website visitor numbers into quality leads. But let’s back up a second; what’s a chatbot? You’ve likely talked to a robot already without even knowing it. In this case we’re talking about automated chatbots that send template responses to your visitors.

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Why Site Speed Matters

We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages.

In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take to load…nearly half (47%) said 2 seconds or less!

A total of 40% said they would completely abandon a web page if it took more than three seconds to load, which is quite concerning when competition for online business is so high.

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GDPR and What it Means for Email Marketers

European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws.

The new law – The General Data Protection Regulation (GDPR) – aims to bring together local laws in a bid to create a uniform email regulation that is consistent across all EU member states. GDPR is not a directive, it is a legality which will come into immediate effect on May 25th this year and apply to all EU countries.

So what does this mean for email marketers and what impact, if any, will this have on the email industry?

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Over 50% of Search Traffic comes from Smartphones and Tablets

mobile searchIt has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches.

Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.

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