Imagine this: you’re a Marbella real estate agent and your Google ad is automatically placed on a news article about Doreen and Bill, an elderly couple who have lost their life savings due to an unscrupulous agent in Marbella. Not an association you’d want, correct?
HubSpot has been declared one of the ‘top marketing automation solutions on the market’ by research & consulting firm Frost & Sullivan and has been praised for its ability to convert unique visions into actionable business results.
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Voodoo Marketing were proud sponsors of the ‘Best Film’ award category at the Vive Le Rock Awards hosted at London’s O2 Academy in Islington last month.
If you need to fill your pipeline and fill it quickly you may be tempted to simply buy your leads. It may be a less time consuming method compared with using inbound marketing strategies for lead generation but it is proven to be a far less effective way of converting visitors into buyers.
Local search is becoming an ever important element of search engine result pages (SERPs) and Google My Business, which plays an important role in boosting rankings for local searches, is a must have for bolstering online presence outside the confinements of a website.
With Google My Business profiles being the most influential factor in local searches, it is important to ensure that your listing is fully optimized and updated on a regular basis.
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European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws.
The new law – The General Data Protection Regulation (GDPR) – aims to bring together local laws in a bid to create a uniform email regulation that is consistent across all EU member states. GDPR is not a directive, it is a legality which will come into immediate effect on May 25th this year and apply to all EU countries.
So what does this mean for email marketers and what impact, if any, will this have on the email industry?
Read MoreProperty agents and real estate companies will be familiar with lead generation and the positive impact it can have on a business. Many agents are missing the opportunity of turning a property inquiry into a sale because they are not tracking the leads in the...
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Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main "undisputed truths" about lead nurturing, according...
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Mobile vs. desktop searches produce different ranking results almost 80% of the time, reports BrightEdge – one of the leading content performance marketing platforms.
It has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches.
Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.
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The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof.
SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…
Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.
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Here are the top 5 things you need to know!
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One minute. What can you do online in one minute…check an email, send a tweet… share a picture on Facebook? One minute. Sixty seconds. It’s not long when you think about it but a lot can happen in a minute, especially in an internet minute, when there are millions of other people doing exactly what you are doing in that very same minute.
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Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.
The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.
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Did you know you could give your Facebook page a small like boost without having to spend a dime?
WordPress, the content management system (CMS), now runs a quarter of all websites, according to the latest data from W3Techs.
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Social media is an ever-changing platform and sites such as YouTube have to strive to keep up with the consistent changing demands of its users in order to offer them the best online experience.
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