12/05/2023
In
Automation
07/01/2021
Why you need marketing automation in 2021
One of the main effects that 2020 had upon businesses and the public alike, was to accelerate the digital shift that was already well under way. In order to adapt, a business may add new software (sometimes with additional costs) to their existing tech stack...
14/01/2020
Is Your No-Reply Email Address Hindering Your Business?
Using a no-reply email address could be affecting your customer relations and be detrimental to your email marketing efforts.
30/08/2019
AMP for Email – an interactive mailshot of sorts…
Google’s Accelerated Mobile Pages (AMP) for Email has arrived – a new concept enabling you to create and send highly engaging and interactive emails to subscribers who can click, scroll and complete forms without ever leaving the comfort of their inbox.
14/02/2018
GDPR and What it Means for Email Marketers
European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means...
31/03/2017
Online Marketing 101: Using Social Proof to Gain Trust
The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are...
28/09/2015
In
PPC
Target ads using email addresses via Google’s new Customer Match
Google is rolling out a new ad targeting method called Customer Match. It is a new product designed to help you reach your customers on Google Search, YouTube, and Gmail – when it matters most.
30/04/2013
In
SEO
Costa del Sol’s Voodoo Internet Marketing launches ‘Bare Bones’ low cost monthly social media and SEO plan
A Costa del Sol internet marketing company has launched a new package aimed at proving online marketing cover for local businesses with very limited budgets. As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and...
22/02/2013
Twitter tightens its security measures to stop rise in bogus emails
In a bid to stop email spoofing, Twitter has implemented a new technology called DMARC. This follows an increase in reports of phishing emails that appear to come from twitter.com addresses. Josh Aberant from Twitter said: “there’s no shortage of bad actors sending emails that...
24/09/2020
03/09/2020
14/08/2020
15/07/2019
HubSpot Wins Growth Excellence Leadership Award
HubSpot has been declared one of the ‘top marketing automation solutions on the market’ by research & consulting firm Frost & Sullivan and has been praised for its ability to convert unique visions into actionable business results.
07/09/2015
31/03/2015
In
Lead Generation, PPC
‘Stalking’ your website visitors with Facebook and Google AdWords
Want to stalk your website visitors? Here’s how to do it.
13/03/2023
5 Top Tips For Lead Follow Up
When it comes to lead generation, lead follow up is just as important as the initial outreach. A rapid follow up on leads can increase the chances of closing a sale and establishing long-term customer relationships. Here’s our top 5 tips for effective lead follow...
09/03/2023
In
Hubspot
An Introduction to HubSpot’s New AI Tools
HubSpot has recently released new AI-powered tools, the Content Assistant and ChatSpot, to help businesses streamline their day-to-day operations and achieve better growth. These tools are designed to leverage the power of artificial intelligence, which is revolutionizing the way businesses operate. Content Assistant One of...
09/08/2021
In
LinkedIn