LinkedIn has shared a new overview of its various ad targeting options, along with some tips to help maximize your campaign performance, and reach the right consumers at just the right time via LinkedIn ads. As explained by LinkedIn: "Targeting is an essential element of any content marketing strategy –...
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One of the main effects that 2020 had upon businesses and the public alike, was to accelerate the digital shift that was already well under way. In order to adapt, a business may add new software (sometimes with additional costs) to their existing tech stack and...
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Chatbots are becoming an integral part of how successful companies communicate with customers and help turn website visitor numbers into quality leads. But let’s back up a second; what’s a chatbot? You’ve likely talked to a robot already without even knowing it. In this case we’re talking about automated chatbots that send template responses to your visitors.
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