A surprising property sales boost in Marbella and surrounding areas is taking place in particular for luxury properties. Faced with global lockdowns, travel restrictions and the new normal of home working, buyers are particularly keen to resettle either permanently or to a second home in...
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Here are a handful of Costa del Sol agencies, developers and portals spotted or otherwise identified as advertising on Google Ads this week. Seems like it's all systems go again...
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Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main "undisputed truths" about lead nurturing, according...
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Mobile vs. desktop searches produce different ranking results almost 80% of the time, reports BrightEdge – one of the leading content performance marketing platforms.
It has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches.
Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.
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Push Notifications are messages that come from an app or website.
These messages appear on your desktop or device, even when you are not using the app or website! The primary use of push notifications is the delivery of content as fast as possible.
The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof.
SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…
Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.
Read MoreFollowing Google announcement in recent years that it would boost ranking of secured HTTPS/SSL websites in search results. It has come to our attention that Google’s Chrome browser will start showing a not secure warning when password or credit card fields are detected on an HTTP page.
chrome not secure warning
Client Q. I would like to hear your views on SEO and Google ranking. There are some people who claim that they can bypass the ranking and get us to the top….
[Reproduced Kyero article] Spain based property portal Kyero’s data reveals a wide range of reactions from buyers when you speak their native language (although they’d be too polite to tell you).
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What if your buyers could experience a property viewing without leaving their home? For many agents the biggest hurdle when dealing with leads is getting buyers to commit to a date when they will visit for the viewing.
Read MoreIf you think that your new real estate website is going to do well on Google for Marbella area property search terms, think again. Here’s why it might be more difficult than you thought in just 388 words…
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Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.
The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.
Read MoreGoogle is rolling out a new ad targeting method called Customer Match. It is a new product designed to help you reach your customers on Google Search, YouTube, and Gmail – when it matters most.
Read MoreGoogle has now made it possible to target customers with ads directly in their inboxes via Gmail ads.
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Q. “Can you please tell me if the bounce rate at 80% and the duration on the site at under 10 seconds is normal on the type of campaigns we are running?
What can we do to improve this? Should we be concerned?”
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Much time is spent guessing how people interact with one’s website something which is normally emotive and subjective. What if we told you you could see exactly where on your website people are clicking and where they are not?