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Google Analytics Will Track Data Without Cookies

Google Analytics Will Track Data Without Cookies

Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user...

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Half of Adults Cannot Identify Ads in Google Search

 

google-adsNearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.

The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.

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