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LinkedIn Launches ‘LinkedIn Marketing Labs’

Designed to assist with understanding how to use the Platform’s Ad Tools successfully

“There’s an art to using LinkedIn advertising tools, but there’s a science behind it as well. LinkedIn offers a number of powerful capabilities, and for each, there are best practices for using, analyzing and optimizing. To help you ring in the new year and level up your LinkedIn marketing strategy, LinkedIn has created a new free online learning center, LinkedIn Marketing Labs.

With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the LinkedIn marketing tools available to reach and engage with professionals. If you want to learn more about strategies to drive business where business is done, LinkedIn Marketing Labs is the place for you.”  


With the option to choose your advertising focus, LinkedIn Marketing labs directs you to the the right learning path ranging from advertising management to planning and strategy. LinkedIn Marketing Labs provides access to a host of curated step by step basic and intermediate courses so you can “get the skills you need to achieve your marketing goals”.

LinkedIn Marketing Labs

The courses comes with links to related courses and guides to help if and when needed. The courses cover all aspects of LinkedIn advertising including: 

  • Introduction to LinkedIn Ads  
  • Using LinkedIn’s Ad Targeting
  • Using LinkedIn for Lead Generation
  • Learn to use LinkedIn to drive conversions.
  • Reporting and Analytics for LinkedIn Ads

Each route makes it easy to understanding how LinkedIn ads platform work. Teaching you how to use them resulting in better marketing campaigns.

Try the new LinkedIn Marketing Labs already available now. Simply sign in with your LinkedIn credentials.

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Catherine Defoe About the author

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