01/06/2015
In SEO
Does the math support the argument that page 1 of Google means lots of business?
31/03/2015
In Lead Generation, PPC
‘Stalking’ your website visitors with Facebook and Google AdWords
Want to stalk your website visitors? Here’s how to do it.
26/03/2015
In SEO
Mobile Friendly: Latest from Google on the A21 ranking update
As we approach the April 21st date of the release of Google’s mobile-friendly algorithm, SeachEngineLand.com uncovers more SEO facts about what to expect around the algorithm.
18/03/2015
Facebook Advertising Now Lets You Target Expats
Facebook announced a new feature on its paid advertising service today that enables users to target the 92 million expats living away from their home country.
The new function will help businesses reach people, speaking their language, living abroad, thus widening their marketing audience.
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17/03/2015
In SEO
A21 Update: Mobile-friendliness Google Ranking D-Day
Barry Schwartz writing for seoroundtable.com today quotes Google's Zineb Ait Bahajji, a Webmaster Trends Analyst, revealing that Google's Mobile Friendly algorithm will have a bigger effect than that of Panda or Penguin. Barry writes that although this mobile-friendly algorithm only impacts mobile search, this "can be...
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12/03/2015
In SEO
Will Google stop crawling AJAX completely or just discontinue the crawling guidelines?
Barry Schwartz writing for SearchEngineLand.com this week warned people whose websites use AJAX that “Google may stop crawling those pages” adding that more details are to come from Google as early as next week.
06/03/2015
Get Ready to Lose Facebook Page Likes!
Over the coming weeks your business page likes on Facebook may decrease as likes from memorialised accounts and accounts that have been voluntarily deactivated will automatically be removed.
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03/03/2015
In SEO
April 21: Mobile-friendliness a ‘significant’ ranking factor on Google mobile searches
Have you read up about Google’s new algorithm update yet? Responsive web design is now more important than ever. Starting on 21 April 2015, Google will be using mobile friendly factors in the ranking algorithm for mobile search results.
23/01/2015
Best time to follow up a property lead? Three stats you should know
Estate agents occasionally ask us about lead follow-up. They want to know when the best time to follow up a lead is, fearing they might come across as desperate or trying hard sell tactics if they respond too fast. There are three statistics which real estate professionals should know…
20/10/2014
Google confirms release of Penguin 3.0
Google confirmed the release of Penguin 3.0 on Friday – the first Penguin update in over a year. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.
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08/08/2014
In SEO
Google using HTTPS as a ‘lightweight’ ranking signal
Google invests a lot in making sure that their services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.
Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts wrote on the Official Google Webmaster Central Blog:
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25/07/2014
In SEO
Do Google algorithms affect sites the same way in all languages?
Ever been flummoxed by a site’s ranking getting nailed in English on Google.co.uk but still ranking high and dry in other languages? Me too. Try telling the client “English? Naaaaah. Don’t worry about English. You’re page 1 for Latvian!”
But if Google has a problem with your site, why only in English? Whyyyyy?
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11/07/2014
Walkthrough: How to invite LinkedIn connections to Like your Facebook page
Setting aside that most of the people who have Liked your Facebook page probably don’t get to see your posts anyway, size still matters – at least to company bosses. Unless your page is about laughing babies or cars or Justin Bieber, building your audience of Likes for a Facebook page can be a little hard work, especially if you’re not prepared to pay Facebook Inc for a get more likes campaign… But those of you in LinkedIn know that once you get rolling, it is eeeasy extending your network of connections. Did you know you can invite your LinkedIn connections who have Facebook profiles to Like your Facebook Page? Of course you didn’t. Here’s how you do it.
19/06/2014
How many leads is your Google AdWords campaign generating?
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money.
17/06/2014
In SEO
SEO: is it science fiction or science fact? The SEO Periodic Table
Search engine optimization — SEO — may seem like some form of obscure magic code known only to a handful of overpaid consultants. The truth is there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals which search engines look for when determining the relevance of a site to a search query.
02/06/2014
Google launches search removal tool after EU ‘Right to be forgotten’ ruling
Google has launched a new online search removal request tool via a submission form as it starts the lengthy process of executing the “right to be forgotten” rule following its recent loss in a landmark EU court case.
Individuals will now have the right to request “irrelevant, outdated or inappropriate” information about them or their company to be removed from Google’s search results.
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30/05/2014
In Digital Marketing, SEO
Comment: Google’s Panda 4.0 possible effect on real estate websites
Google’s recently released an update to the way its search algorithm works, dubbed “Panda 4.0″ aimed at discriminating against websites that publish duplicate or spammy content. It has long been a conundrum as to the SEO value of real estate website listings which are imported from and exported to third party sites. So how will Google”s Panda 4.0 update affect real estate websites?
30/05/2014
In Digital Marketing, SEO
Google releases Panda 4.0 causing havoc among major brands
Pandas may look cute and cuddly, but they can be extremely hazardous to your health. The same can be said about Google’s most recent update to the way its search algorithm works, dubbed “Panda 4.0,”which is said to be wreaking havoc with some major brands on the web, according to Business Insider.
“The intent of Google’s updates is the same as all its previous updates: It is attempting to discriminate against spam webpages that publish duplicate, thin, or useless content simply for the purpose of getting search traffic from Google,” writes Jim Edwards for BI.
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