How’s the market? Covid-19 Spain Lockdown wk 2
The market? Tours and sales are at a standstill, we know that, but are all agents standing still? How are they reacting? As Spain reaches the end of the second week of lockdown we’re keeping a close eye what real estate agencies, property developers or industry “experts” are saying or doing.
Tons of real estate agencies and developers in Spain have been sharing posts via LinkedIn and by email letting clients and partners know they are available for video chats. Others are sending out their usual marketing emails which have not been edited for relevance, we’ve seen several this week where the call to action is something along the lines of “come and see it today” – well, they can’t can they?
The odd, “oops” aside, remote working is the hot topic. This has, in turn, brought the need for cloud-based CRMs, video conferencing apps and phone services for remote teams to the forefront.
We’re HubSpot partners so it gets our vote with its free CRM and spectacular sales/marketing tools, but for video conferencing and chats we’ve fallen in love with Zoom (it’s free plan gets you meetings of up to 40 minutes); others are using Skype, WhatsApp and Facetime.
Many agencies are working to set up, repackage or promote the ability for buyers to book virtual viewings, such as the chaps at Barcelona-based Lucas Fox in this press release . Virtual viewings or more appropriately ‘live video chat tours’ don’t need to be hi-tech, most of the time the agent and his or her mobile will do. With current restrictions you can’t even do those, but the general idea is that by lining up buyer interest in virtual viewings, the moment the current restrictions are lifted in Spain there’s the option to speed up the buying process.
Meanwhile, leading Spanish property portal Kyero announced it is fast-tracking the ability for estate agents to be able to add videos to listings, while offering tips on how to improve the attractiveness of property listings or how to benefit from their podcast series.
What most of the proactive agencies agree on is that it’s important to keep the relationship with your buyers alive and to spread a positive message, and where possible, add value to your service to them.
To finish, here’s a message to all agents from US-based real estate coach Tom Ferry: watch the last minute of it on YouTube
We’ll keep our ear to the ground, continue sharing relevant content on our social media channels LinkedIn, Facebook or Twitter and will send you another update next week… until then, stay safe & stay positive.
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