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The Voodoo Blog

Insights from our Specialists - useful articles covering all topics from the World of Inbound & Digital Marketing

GDPR and What it Means for Email Marketers

European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws.

The new law – The General Data Protection Regulation (GDPR) – aims to bring together local laws in a bid to create a uniform email regulation that is consistent across all EU member states. GDPR is not a directive, it is a legality which will come into immediate effect on May 25th this year and apply to all EU countries.

So what does this mean for email marketers and what impact, if any, will this have on the email industry?

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Over 50% of Search Traffic comes from Smartphones and Tablets

mobile searchIt has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches.

Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.

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