25/09/2019
Major Victory for Google on the ‘Right to be Forgotten’
Google has won a landmark case on the ‘right to be forgotten’ with the European Court of Justice (ECJ) ruling it will only extend to Europe and not beyond.
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28/03/2017
In SEO
‘Don’t freak out’ says Google, as SEO set for massive shake-up
SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…
Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.
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02/05/2016
Half of Adults Cannot Identify Ads in Google Search
Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.
The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.
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28/09/2015
In PPC
Target ads using email addresses via Google’s new Customer Match
Google is rolling out a new ad targeting method called Customer Match. It is a new product designed to help you reach your customers on Google Search, YouTube, and Gmail – when it matters most.
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07/05/2015
In SEO
More precise data in the new Search Analytics report
If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries report, probably the most used feature in Webmaster Tools…
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26/03/2015
In SEO
Mobile Friendly: Latest from Google on the A21 ranking update
As we approach the April 21st date of the release of Google’s mobile-friendly algorithm, SeachEngineLand.com uncovers more SEO facts about what to expect around the algorithm.
12/03/2015
In SEO
Will Google stop crawling AJAX completely or just discontinue the crawling guidelines?
Barry Schwartz writing for SearchEngineLand.com this week warned people whose websites use AJAX that “Google may stop crawling those pages” adding that more details are to come from Google as early as next week.
20/10/2014
Google confirms release of Penguin 3.0
Google confirmed the release of Penguin 3.0 on Friday – the first Penguin update in over a year. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.
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21/08/2014
In Digital Marketing, SEO
Spain Passes New ‘Google Tax’ Law
Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine.
The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.
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25/07/2014
In SEO
Do Google algorithms affect sites the same way in all languages?
Ever been flummoxed by a site’s ranking getting nailed in English on Google.co.uk but still ranking high and dry in other languages? Me too. Try telling the client “English? Naaaaah. Don’t worry about English. You’re page 1 for Latvian!”
But if Google has a problem with your site, why only in English? Whyyyyy?
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22/07/2014
Blogger Sued After Bad Restaurant Review Ranks Highly in Google
A French judge has ruled that blogger Caroline Doudet should pay damages to a restaurant owner after her negative blog review was ranking highly in Google’s search results and damaging the restaurants reputation.
Ms Doudet was sued by the restaurant owner of II Giardino, based in a region of southwestern France, after she wrote a not so flattering blog review about the ‘poor service’ and ‘poor attitude’ that she encountered after dining there in 2013.
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21/07/2014
Bing follows Google in launching ‘right to be forgotten’ form
Microsoft’s search engine ‘Bing’ has introduced its right to be forgotten form allowing Europeans to ask for pages of web content to be removed from its online search results.
The form, similar to the one that we saw Google introduce last month, gives its users an opportunity to request a link to be blocked from the site, which may be detrimental to their character, which will then be evaluated by a member of the Microsoft team.
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19/06/2014
How many leads is your Google AdWords campaign generating?
If you’re currently running a Google AdWords PPC campaign do you know what your cost per conversion (lead) is? Can you tell which leads are organic and which ones come from PPC? If you don’t know the answer to these questions, chances are you’re wasting your money.
17/06/2014
Google receiving 10,000 search result removal requests a day
Google has received 41,000 requests in just four days from people hoping to have search results about themselves deleted from the search engine results pages (SERPs), the Wall Street Journal reports.
That amounts to roughly 10,000 requests per day, or 7 requests per minute. The European Court of Justice ruled last month that search engines must give their users the option to request information about themselves
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02/06/2014
Google launches search removal tool after EU ‘Right to be forgotten’ ruling
Google has launched a new online search removal request tool via a submission form as it starts the lengthy process of executing the “right to be forgotten” rule following its recent loss in a landmark EU court case.
Individuals will now have the right to request “irrelevant, outdated or inappropriate” information about them or their company to be removed from Google’s search results.
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14/05/2014
Will Google losing EU privacy case make any difference?
Google may be forced to be more forthcoming when asked to remove information about individuals from its search results. This follows Google’s loss in a landmark court case which questioned the amount of control they were administering over data privacy in Europe.
09/05/2014
In SEO
(Q&A) EMDs – to buy an exact match domain or not?
A client of ours – we’ll call him John Smith – wrote to us with this very good question:
“I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month 1000’s of people type the term ‘Expat Removals’ into Google, making this name an absolute category killer!’
“Would this be a good domain for us and to run landing page traffic? Would it receive a lot of traffic because of the keywords in the domain?”
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07/05/2014
In Backlinking, SEO
Backlinks will become less important over time, says Google
Google changed the search engine market in the 90s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?
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