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(Q&A) EMDs – to buy an exact match domain or not?

Exact Match Domains EMDA client of ours – we’ll call him John Smith – wrote to us with this very good question:

“I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month 1000’s of people type the term ‘Expat Removals’ into Google, making this name an absolute category killer!’

“Would this be a good domain for us and to run landing page traffic? Would it receive a lot of traffic because of the keywords in the domain?”

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Is Facebook forcing page owners to pay to have their posts shown?

Voodoo Internet MarketingThe newish corporate face of Facebook has proven that indeed there is no such thing as a free lunch. Let me ask you this: when you post on your facebook page do you feel snubbed by your thousands of followers? Feel like you are speaking to yourself? Unless you’re posting funny videos, pictures of cute kittens or Justin Bieber it seems most people can no longer see them.

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Vizify to shut down following Yahoo! acquision, not so yahoo…

Vizify to shut downSwanky-looking social data visualisation firm Vizify has announced that following its acquisition by Yahoo! it will be “sunsetting the Vizify service” which is a polite and rather obscure way of saying they’re binning it.

In a newsletter sent out today they said that as “part of their transition to Yahoo”, they will no longer be allowing new signups or purchases of paid plans.

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Can expat businesses in Spain advertise on Twitter?

Twitter advertising SpainCan businesses in Spain advertise on Twitter? A good question.  We tried entering the details of two clients with about 1000 followers a piece and both over a year old. The first one was an established law firm based in Marbella (their target market is the Marbella area), and the other is a leading real estate agent also based in Marbella (their target market is outside of Spain). And this is what happened…

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Hey Big Spenders! Voodoo Internet Marketing hits €1 million milestone

Voodoo Internet MarketingAs Spain’s leading internet marketing company, we at Voodoo are big spenders, and that’s official! We can reveal that we have surpassed the €1,000,000 milestone spent on Google Advertising.

That may be a drop in the ocean for Google, but it’s a good indication of the level trust our clients have placed on us over these recent difficult times, and a clear sign of success.

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Russia’s Yandex to display Facebook posts & comments in results

BBC News – Facebook has agreed a deal to share public data from its users with Yandex – Russia’s largest search engine. The deal will give Yandex full access to public data from users in Russia, Turkey and CIS countries including Ukraine, Belarus and Kazakhstan. The data includes users’ posts and comments on them. Profiles or posts set to “private” will not be searchable.

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Socia Media ‘oops’ after David Cameron’s Twitter follows ‘escorts’

Social Media Oops

OUCH: Cameron gets egg on his face again after his Twitter account follows posh brothel.

Even the highest profile public figures have fallen victim to cutting corners with whom they trust to manage their social media. Yesterday’s BBC report reveals the British Premier is no stranger to getting the odd splash of egg on his face. “Prime Minister David Cameron appeared to accidentally follow a high-class escort agency on Twitter,” it reads. “Number 10 told the BBC the account had been followed due to an automated system they had in place in 2009. It said it was in the process of unfollowing “inappropriate” accounts.”

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How to… create a snazzy custom URL for your YouTube Channel

Create Custom URL YouTubeEver wondered how to change that nasty YouTube URL which looks something like thisttp://www.youtube.com/channel/ UCITR6uKbPkure5pAbvR_79w to something a little more sexy such as your name?

Despair not, changing it is fast and easy, just how we like it..

As is often the case with these things, it’s easy once you know where to look. OK so here’s how to create a custom URL for your YouTube Channel.

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What is Google Hummingbird and will it affect my website?

Google HummingbirdTo mark 15th Birthday at the end of September, the world’s biggest search engine Google revealed ‘Hummingbird’ a new search algorithm.

For those of you with a foot in SEO this differs from the Panda (Feb 2011, bad content) and Penguin (April 2012, bad linking) updates from the past couple of years in that it is not an update, but a completely new algorithm.

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Costa del Sol’s Voodoo Internet Marketing launches ‘Bare Bones’ low cost monthly social media and SEO plan

Vooodoo Internet MarketingA Costa del Sol internet marketing company has launched a new package aimed at proving online marketing cover for local businesses with very limited budgets.

As the name suggests, Voodoo Internet Marketing’s new ‘Bare Bones’ package fills the gap for members of the Marbella and wider Costa del Sol business community who, due to difficult trading conditions in Spain, feel they cannot afford online marketing.

This monthly plan enables them to keep a ‘bare bones’ presence online.

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