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The Voodoo Blog

Insights from our Specialists - useful articles covering all topics from the World of Inbound & Digital Marketing

Facebook Set to Tackle ‘Click- Baiting’

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Facebook announced this week that it is making some improvements to the News Feed function on its site.

There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format.

‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on it to see more. Posts like these usually get lots of clicks and the more they are seen by people the higher up in your news feed they appear. In a post published in its online newsroom Facebook said it will reduce the amount of click baiting on its site so it “does not drown out the things that people really want to see…”

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Spain Passes New ‘Google Tax’ Law

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Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine.

The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.

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Google using HTTPS as a ‘lightweight’ ranking signal

Https Google Ranking SignalGoogle invests a lot in making sure that their services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts wrote on the Official Google Webmaster Central Blog:

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