Have you read up about Google’s new algorithm update yet? Responsive web design is now more important than ever. Starting on 21 April 2015, Google will be using mobile friendly factors in the ranking algorithm for mobile search results.Read More
Estate agents occasionally ask us about lead follow-up. They want to know when the best time to follow up a lead is, fearing they might come across as desperate or trying hard sell tactics if they respond too fast. There are three statistics which real estate professionals should know…Read More
Google confirmed the release of Penguin 3.0 on Friday – the first Penguin update in over a year. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.Read More
Facebook announced this week that it is making some improvements to the News Feed function on its site.
There will be two updates, the first is to help reduce click-baiting headlines, and the second is to help people see links shared on Facebook in the best format.
‘Click-baiting’ is a method where publishers post vague links with a headline to encourage people to click on it to see more. Posts like these usually get lots of clicks and the more they are seen by people the higher up in your news feed they appear. In a post published in its online newsroom Facebook said it will reduce the amount of click baiting on its site so it “does not drown out the things that people really want to see…”Read More
Spain has passed a new law forcing the American giant Google to pay newspapers a fee every time it links to one of their news stories on its search engine.
The law, known as the Canon AEDE, states that sites which link to a news article alongside a meaningful description will have to pay a bill to the publisher.Read More