The market? Tours and sales are at a standstill, we know that, but are all agents standing still? How are they reacting? As Spain reaches the end of the second week of lockdown we’re keeping a close eye what real estate agencies, property developers or industry “experts” are saying or doing.
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Right about now you’re probably wishing you had a “buy now” or “add to cart” option on your real estate website… but seriously, what to do during this crisis if you own a real estate company or are a property developer in Spain?
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With customer referrals and word of mouth being the largest influence on today’s purchase process, the traditional funnel is drastically failing many real estate businesses.
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Inbound marketing may be the new buzz-word around town but what does it actually mean and how is it successfully changing the way we attract and engage consumers?
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We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages.
In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take to load…nearly half (47%) said 2 seconds or less!
A total of 40% said they would completely abandon a web page if it took more than three seconds to load, which is quite concerning when competition for online business is so high.
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