Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look...
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Mobile vs. desktop searches produce different ranking results almost 80% of the time, reports BrightEdge – one of the leading content performance marketing platforms.
It has been two years since Google first announced to the world that search queries from smartphones and tablets had overtaken desktop searches.
Although Google and Bing have not since released any official updates regarding the volume of mobile traffic vs. desktop traffic, many leading content performance marketing platforms support Google’s initial announcement.
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Push Notifications are messages that come from an app or website.
These messages appear on your desktop or device, even when you are not using the app or website! The primary use of push notifications is the delivery of content as fast as possible.
The main aim of a marketing campaign is to get a user to buy (or buy into) your product or service, and that aim hasn’t really changed. But what has changed is how you can successfully do this in today’s competitive online market where users are generally more cautious and distrusting of brands… and that’s by using social proof.
SEO could be about to be turned on its head & those who have invested heavily into their Google ranking are not happy…
Google are in the experimental stages of creating a new mobile-first index which will rank its search listings based on the mobile version of content, rather than the current desktop version…but ‘don’t freak out’ says Google’s Gary Illyes, there is still time to ensure that you are ready for the switch when it happens some time this year.
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