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The Voodoo Blog

Insights from our Specialists - useful articles covering all topics from the World of Inbound & Digital Marketing

[Real Estate] blogs – used them or lose them

If you’re not going to add content to a blog or your social media, best not to have it. Just because you do add stuff to it, doesn’t mean it’s worth doing either. I’ll explain.

I realised we hadn’t added anything to this blog for a while so figured let’s write about, why/if one should… this is my opinion only and not that of Voodoo so if I say anything untoward, send me a letter, I’ve gone fishing.

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Why Site Speed Matters

We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages.

In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take to load…nearly half (47%) said 2 seconds or less!

A total of 40% said they would completely abandon a web page if it took more than three seconds to load, which is quite concerning when competition for online business is so high.

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GDPR and What it Means for Email Marketers

European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws.

The new law – The General Data Protection Regulation (GDPR) – aims to bring together local laws in a bid to create a uniform email regulation that is consistent across all EU member states. GDPR is not a directive, it is a legality which will come into immediate effect on May 25th this year and apply to all EU countries.

So what does this mean for email marketers and what impact, if any, will this have on the email industry?

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Ready to grow your Business with Voodoo & Hubspot?


Ready to grow your Business with Voodoo & Hubspot?


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