CRM – if you’re in sales you’ve probably heard of one, it’s where you store all your contacts, right? And no, your Microsoft Outlook 2010 you have installed on your pc isn’t a CRM. So why is a good CRM vital for a real estate business? If you have no idea, read on. If you a seasoned CRM user, you’re probably better off reading the blog post either side of this one 😉
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Here are a handful of Costa del Sol agencies, developers and portals spotted or otherwise identified as advertising on Google Ads this week. Seems like it's all systems go again...
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Google’s Accelerated Mobile Pages (AMP) for Email has arrived – a new concept enabling you to create and send highly engaging and interactive emails to subscribers who can click, scroll and complete forms without ever leaving the comfort of their inbox.
With customer referrals and word of mouth being the largest influence on today’s purchase process, the traditional funnel is drastically failing many real estate businesses.
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Chatbots are becoming an integral part of how successful companies communicate with customers and help turn website visitor numbers into quality leads. But let’s back up a second; what’s a chatbot? You’ve likely talked to a robot already without even knowing it. In this case we’re talking about automated chatbots that send template responses to your visitors.
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Imagine this: you’re a Marbella real estate agent and your Google ad is automatically placed on a news article about Doreen and Bill, an elderly couple who have lost their life savings due to an unscrupulous agent in Marbella. Not an association you’d want, correct?