Half of Adults Cannot Identify Ads in Google Search

 

Nearly 50% of adults cannot spot the paid adverts when looking at Google’s search results, according to a report by Ofcom.

The ‘Adults’ media use and attitudes report’, surveyed 1,328 adults who use search engines and presented them with the following picture of a search engine results page (SERP). They were then given three options as to what they thought the first three results on the SERP were.

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