(Q&A) EMDs – to buy an exact match domain or not?

A client of ours – we’ll call him John Smith – wrote to us with this very good question:

“I’m thinking of buying ExpatRemovals.co.uk for my removal service for expats. The chap I am buying it from says that from an SEO point of view, ‘this domain name will drive substantial targeted traffic to your website for years to come as each and every month 1000’s of people type the term ‘Expat Removals’ into Google, making this name an absolute category killer!’

“Would this be a good domain for us and to run landing page traffic? Would it receive a lot of traffic because of the keywords in the domain?”