Chatbots are becoming an integral part of how successful companies communicate with customers and help turn website visitor numbers into quality leads. But let’s back up a second; what’s a chatbot? You’ve likely talked to a robot already without even knowing it. In this case we’re talking about automated chatbots that send template responses to your visitors.
Imagine this: you’re a Marbella real estate agent and your Google ad is automatically placed on a news article about Doreen and Bill, an elderly couple who have lost their life savings due to an unscrupulous agent in Marbella. Not an association you’d want, correct?
HubSpot has been declared one of the ‘top marketing automation solutions on the market’ by research & consulting firm Frost & Sullivan and has been praised for its ability to convert unique visions into actionable business results.
Inbound marketing may be the new buzz-word around town but what does it actually mean and how is it successfully changing the way we attract and engage consumers?
Voodoo Marketing were proud sponsors of the ‘Best Film’ award category at the Vive Le Rock Awards hosted at London’s O2 Academy in Islington last month.
If you need to fill your pipeline and fill it quickly you may be tempted to simply buy your leads. It may be a less time consuming method compared with using inbound marketing strategies for lead generation but it is proven to be a far less effective way of converting visitors into buyers.
We live in a fast moving world where people want (and expect) to have everything at their fingertips; less time to spare and even less patience to wait. Time matters. Speed matters, especially when it comes to web pages.
In fact, Akamai – a leading content delivery network (CDN) services provider – asked 1,048 online shoppers how long they expected a web page to take to load…nearly half (47%) said 2 seconds or less!
A total of 40% said they would completely abandon a web page if it took more than three seconds to load, which is quite concerning when competition for online business is so high.
European privacy laws and spam regulations form the Directive on Privacy and Electronic Communication (EU E-Privacy Directive). Although the main goal of the regulation is outlined by the E-Privacy Directive, each country is free to interpret it into local law. This lack of consistency means that each EU member state has different email and privacy laws.
The new law – The General Data Protection Regulation (GDPR) – aims to bring together local laws in a bid to create a uniform email regulation that is consistent across all EU member states. GDPR is not a directive, it is a legality which will come into immediate effect on May 25th this year and apply to all EU countries.
So what does this mean for email marketers and what impact, if any, will this have on the email industry?
Obtaining new leads can be a relatively straightforward process, but following up those leads and engaging with the client seems to be more hit than miss for most companies. We are going to take a look at the 3 main "undisputed truths" about lead nurturing, according...Continue Reading